Over 3.8 million people have used Uber in Australia, it’s become essential for people of all ages due to its convenience and reasonable pricing. I am frequently booking Uber’s after having a drink or when I am unable access to my car. Today were going to discover how the 4L’s of mobile social media provide value and efficiency to its users.

Uber has been successfully integrated into consumers lives, as the application centres around the common feature of ‘solving a problem’. Whilst this application is not entertaining it helps consumers who are time and location sensitive.

The Uber application is also individualised based on the specific location of users. When accessing the application, it displays vehicles in the close proximity of the user’s location. The application also allows users to select their preference of vehicle, ranging from UberX which is the standard service that seats up to 4 passengers, to Uber Black which provides luxurious and high-end vehicles for customers comfort. Uber also gives users the option to reserve a vehicle that caters for up to six passengers to travel in. This is called an UberXL and is used to accommodate larger groups. The most economical option that allows for 1 to 2 passengers only per booking, is UberPool. Consumers share the vehicle with other passengers heading in the same general direction hence sharing the cost. The preferences of rides can also depend on the state in which you live, as some ride options are only available in certain states of Australia.

http://uberestimate.com/what-is-uberx

Uber tries to engage with users by allowing them to leave reviews and rate the trip on its completion. The application asks the consumer to rate the experience out of a possible 5 star rating. Depending on the experience itself, consumers can leave positive or negatives comments from a list of common issues or compliments. However, if consumers want to discuss a concern further, they can converse with an Uber staff member through their mobile line and app service. This service also provides support for consumers having difficulty surrounding account setup, fare adjustments or any other issues.

Uber has encouraged the creation of user generated content through starting their own YouTube series called, “#UBERSTORIES”. The stories outline how Uber or an Uber experience impacted their lives. The hashtag ‘’#UBERSTORIES’’ then followed to twitter, endorsing consumers to share their previous Uber experiences.

Now tell me in the comments below what’s your #UBERSTORIES?